TESTIMONIALS

DEVELOPING PEOPLE

Since August 2021, coachees have been asked to score North Peak’s programmes. Those scores are updated here every six months:.

“How did you rate your experience on our programme?” – 5.0/5.0
“How much did the programme help you with your objectives?” - 4.9/5.0

Last update - June 2025.

WHAT COACHEES SAY

“This leadership course has been the most practical and transformative for me. The programme was pitched as ‘collaborative, solution-focused and results-oriented’ and that's exactly how it felt.”

Operations Director - Digital Marketing Agency

“Ade creates a really effective environment for being able to understand and apply my own expertise better to achieve the outcomes I wanted. I would definitely recommend to others.”

Chief Technology Officer - Data Consultancy

“Working with Ade has challenged my thinking about myself and helped me to craft practical solutions that have made my existing strengths more effective in the workplace.”

MD - Marketing Agency (Technical Development)

“After each session, I came away re-energised. Confident in my approach, or with new techniques to experiment with.”

Senior Data Engineer - Data Consultancy

“Having never worked with a coach before, Ade provided a very structured and easy to follow process which helped to guide me in setting objectives, breaking them down and thinking of different ways to approach different situations.”

MD - Marketing Agency (Technical Development)

“With Ade's guidance I was able to build a picture of what an excellent tech lead looked like, specific to my environment, and how through the utilisation of my existing strengths, I could work towards that ideal.”

Technical Lead - Data Consultancy

“Ade is an open, engaging and creative Executive Coach, utilising the latest techniques in a relaxed atmosphere.”

MD - Marketing Agency (Search)

“Ade is highly skilled at helping me to re-set any challenge into a positive opportunity with a positive outcome. Coaching with Ade has had a significant impact on my year, both my success and my enjoyment.”

MD - Performance Marketing Agency

“Having completed the programme with Ade, I have a greater insight into how I want to develop as a leader, have an accompanying skills toolbox to do so, as well as seeing some early positive results through acting as a leader to my team.”

Technical Operations Manager - Data Consultancy

“We were able to identify clear areas of focus and make progress against each. This has helped me understand my role and make strides forward in the value I can add, particularly in those areas that don't always come naturally to me.”

Data Science Director - Data Science Consultancy

“I have always been a little dubious about coaching as it has never really worked for me or landed as effectively as I would have wanted. This all changed when I started to work with Ade. The whole programme made a big difference for me, and Ade’s style was just perfect for what I needed.”

Chief Architect - Data Consultancy

“The topics we discussed were generic enough to be able to draw the big picture of a problem or a situation, but at the same time, specific enough to be able to extract actionable points to progress work. Ade's coaching around specific EQ-i 2.0 points was more than valuable.”

Senior Engineering Manager - Data Consultancy

“Ade’s coaching style is supportive, open and honest so knew I could trust him to guide me in the right way – with unquestionable confidentiality.  I particularly liked the ‘moments of clarity’ that came about as a result of our conversations.”

Data & Analytics Leader – UK Bank

“I've found the programme thoroughly rewarding, both from a personal and professional perspective. I believe it's made me a much more rounded, commercial and empathetic leader.”

Executive Creative Director - Creative Marketing Agency

“The programme went beyond my expectations, and the flexibility in each session to work through relevant and real situations was hugely valuable. The self reflection tools, coaching tools, and alternative perspectives / approaches were stand out.”

Managing Partner - Corporate Finance

“The frameworks really stick with you and I found myself referencing back to them several weeks and months after we had originally discussed them. I genuinely believe I look at and work through situations very differently as a result of working with Ade.”

MD - Performance Marketing Agency (International)

“Ade is an excellent listener and we quickly developed an open and honest relationship. There is never any judgement which allows you to speak your mind and challenge your own thinking.”

Partner - Corporate Finance

“As someone new to the world of coaching I had reservations about how the process would actually provide tangible benefit for both my employer and me as an individual. Within the first 2 sessions I was completely sold on the programme.”

Client Services Director - Digital Marketing Agency

“This was my first experience of coaching and I must say I was very impressed by it. I found it both challenging and enjoyable, with Ade guiding me to think in a different way and push me out of my comfort zone (in a good way!).”

CFO - Listed business

“Working with Ade I have uncovered my sense of purpose and grown in confidence. Having a deeper understanding of myself, my strengths and how to use them, has been empowering.”  

Director - Data Science

“Ade listened carefully and immediately understood my challenges and very cleverly steered me towards formulating the solutions myself. He’s opened up my eyes to coaching and has a clear talent for it.”

Risk Analytics Director - Financial Services

“There's a lot that resonated with me over our sessions but on reflection, one phrase stuck out: ‘no judgement’.

“With a clear set of objectives forming the basis of each of our sessions, Ade was always clear to make certain our conversations were pertinent and contributed to the exploration of ways in which I could best achieve those objectives.”

Senior Engineering Manager - Data Consultancy

“Ade has been great at helping me to realise my strengths and areas of improvement across a number of key leadership traits. A positive change in my leadership has been observed by key stakeholders.”

Chief Engineer - Data Consultancy

“Ade has helped me to develop a clear vision for my role and enable me to plot a course that will take me from an experienced consultant to a well-rounded Commercial Director. I'm confident these building blocks will enable me to progress in the next phase of my career.”

Commercial Director - Marketing Agency

“I have undertaken many different management training sessions and workshops over the years and have never found them to be much use in a practical setting. They aren't catered to you, they all use the same language and exercises and are easily forgotten a day or 2 later. North Peak Consulting couldn't be further from that.”

Engineering Manager - Data Consultancy

“From small everyday challenges to larger development reconsiderations, Ade has a great knack of being able to help me to realise my own potential, and also provide the clarity, confidence and headspace to grow as a leader. I have been able to pinpoint areas for change, reappraise situations with a new lens, and apply action in a different way.”

Group Account Director - Creative Agency

“I was totally confused about where to go next in my career. Ade created a supportive and stimulating coaching environment in which I was able to think more deeply than I have in a long time. I am now feeling more connected with my career, with a renewed sense of passion and excitement.”

Leader - Software Engineering

“The sessions enabled me to take time out of work and really think through what I had on, what the objectives were and what I need to improve. Ade always put me at ease and found a good way to get into the topics. I particularly enjoyed the times he would float an idea or a technique that would help.”

Partner - Corporate Finance

“I found several tangible things that I could implement and see how they could support my development. I enjoyed the way Ade was able to make me look at things in a different way and help with practical solutions that I could take away and begin to use.”

Data & Analytics Strategy Director - Marketing Agency

“I found it particularly valuable that Ade brings a wealth of business experience. I really felt he understood the nuances of situations we spoke about, which was important to me. He will offer ideas where he has experience if asked, but focuses more on providing the techniques to help you work through it yourself - in my opinion this is why his programme is so brilliant.”

Marketing Effectiveness Director - Marketing Agency

“Each session started with a goal, and finished with an outcome. As a result, I felt there was a tangible change in my mindset and actions which not only I benefited from, but those I work with.”

MD - Medical research and assessment

“There were times when I felt stuck and Ade found a way to help me break through and other times where I was happy to stop at one goal only for Ade to help me find a further two commitments.”

LTA Master performance coach

WHAT SPONSORS SAY

Having worked with Ade as a sponsor for several leaders (coachees) a number of things really stood out for me in this programme:

1.     The three-way conversations with me and the coachee at the start and end

2.     The inclusion and value of the Emotional Intelligence assessment

3.     The balance of structure, focus and flexibility throughout

Ade is authentic and credible, a great listener and great to develop ideas with. He creates the right conditions to put people at ease with a huge skill in turning wide-ranging conversations into tangible, focused thought and action. All the leaders who went through the programme met their objectives and cited additional skills they have gained along the way. They all scored the programme 5/5. 

I have no hesitation in recommending this programme and Ade to other sponsors’ looking to help their leaders access more of their potential and in turn improve their business performance.

Rebecca Fitzgerald MSc, CMgr MCMI
Director of Data
Yorkshire Building Society

We engaged with Ade at North Peak consultancy to help us work with individuals on our global talent programme. We concluded that his structured approach, authenticity and industry knowledge differentiated North Peak from other options. We have been thoroughly impressed by the results, not least the glowing feedback from the individuals that have participated in the programme and the calibrated results against their individual goals. Ade builds great foundational relationships with his coachees and the sponsors that enable all parties to get the best out of the process. We are grateful for his contribution to developing our people and our business.

Ed McKeown
Director of Analytics
Experian

As a HR professional I have worked with and experienced lots of different coaches but Ade really is a stand out professional.  His approach is structured, intelligent and drives real ownership.  He has this unique combination of being able to create a warm, engaging and comfortable environment but with a laser sharp focus on delivering results. Ade has an amazing ability to allow coachees to explore hidden depths and draws out what is required to achieve meaningful outcomes and true business impact. Ade really does bring purpose and impact to coaching in a way that I haven’t seen this delivered before.  He is a real joy to be around and pleasure to work with.

Rebecca Wright
Chief People Officer
LHV Bank

Having now worked with North Peak over the last year I can confirm just how delighted we are with the results we have experienced. The senior leaders who have been through the coaching programme - and all taken up the opportunity to receive on-going support from Ade through his Executive Reflection sessions - have not only all provided regular and overwhelmingly positive feedback, but also been able to see the results of their coaching and time with Ade benefit them in their roles and challenges they face. We continue to work with Ade in offering this development opportunity to more of our senior leaders and look forward to seeing them benefit in the same way.

Ben Turner
People Director
IDHL

We've partnered with Ade at North Peak Consulting for several years to support the development of our leadership capability and talent. Both partners and directors have greatly benefited from Ade’s coaching style and approach, gaining valuable insights through the EQ-i assessment framework and personalised coaching sessions. Colleagues who have participated in the programme consistently speak highly of their experience, particularly the focus on refining specific leadership skills to drive long-term performance, deepen self-awareness, and achieve their professional goals.

Fraser Tidman
International Talent Director
Clearwater

The programme gave the team the time and opportunity to really think about and work on the things I needed from them over the next six months, with support from Ade.

I was impressed with the shift I saw from the team members over that period. Not only do I now have a number of leaders who have really grown into their roles allowing the Shed to grow with greater confidence, they also have tools and techniques that they can use on their direct reports to get the most out of them, and to help them grow in the future.

Ed Thewlis
Joint Founder, Chief Commercial Officer & Ex CTO
The Data Shed